The STACK Developer Conference 2022, an event brought to life for GOVTech Singapore, set the stage for tech enthusiasts, developers, and coding virtuosos to explore their true developer identity. Over two transformative days, attendees are to do a personality test to have a personalized journey.
To complement this ingenious concept, crafting a captivating visual system and event branding was essential to me.
This resulted in a dynamic visual identity that resonated with the diverse audience, featuring elements that merged the essence of technology and individuality.
The vibrant branding is reflected in physical collaterals like signage, cre shirt, and standees.
“STACK” being the main event title and lock up, is translated into the main entrance to the conference. Minor tweaks were made to the font to cater to the physics of making this happen.
A virtual platform is also set up for attendees who could not be present. The physical branding is reflected here as well to keep the whole conference consistent.