This is a rebranding project with the Abu Dhabi Tourism Board where I delved deep into the essence of their existing logo, analyzing its traditional roots.

My objective was to infuse modernity while respecting the heritage of Abu Dhabi. Through meticulous study and creative adaptation, I refined the logo's shape and typography, aligning it seamlessly with contemporary design trends.

The result is a dynamic and fresh identity that pays homage to tradition while embracing the future of Abu Dhabi tourism.