Step into a world of nostalgia and celebration at Jurong Bird Park's 50th Year Anniversary Campaign, where we transformed the park into a colorful journey through time.

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Our crowning jewel was the mesmerizing 'Memories Egg,' a one-of-a-kind attraction adorned with our anniversary branding. Inside the egg, a digital TV screen brought the past five decades to life, sharing the park's remarkable history and cherished moments.

A smaller replica version of the egg also appeared in malls around Singapore in an effort to invite the public to celebrate with us at the park.

Throughout the park, visitors could discover a treasure trove of carefully designed photo spots I put together. Some for family members, and some specifically for children.

Lenticular walls were also placed around the parks for visitors to see the past of the specific park locations and what the future of those attractions will turn into within the next 50 years.

Collectable merch like stickers, fans, wrist bands, and folders were designed, produced and given to visitors.